Phalanx Marketing Ltd | Performance Science & Strategic Advisory

The Anti-Agency
Approach.

Standard agencies are incentivized to make you spend more. We are incentivized to make your spend work harder.

Post-iOS14, platform tracking is a hallucination. We ignore "Platform ROAS" and focus on Holistic Profitability—ensuring every pound spent contributes to a sale that wouldn't have happened otherwise.

Our Core Principles:

01. No Junior AMs: You only work with senior strategists.
02. Incrementality Only: We hunt for cannibalization and kill it.
03. Technical Rigor: Data science over "gut feeling."

Why Brands Switch to Phalanx

Technical Capability	Typical Agencies	Phalanx Marketing
Custom Incrementality Testing	Basic A/B Testing	✓ Geo-Fenced Lift Models
Marketing Mix Modeling (MMM)	Platform Dashboards	✓ Custom Econometric Models
Strategic Advisory	Junior Account Managers	✓ Fractional CMO Level Experts

// Analyzing Client Media Spend...
function calculateTrueLift(platformData, organicBaseline) {
let leakage = detection.findCannibalization();
return (platformData - organicBaseline) - leakage;
}

// Result: Found £22,000/mo of wasted branded spend.
// Redirecting to High-Intent Alpha Audiences...

Performance
as a Science.

We don't guess. We use code, data-science, and advanced SEO architecture to build a moat around your brand. Our work is designed for the board room, not just the ad manager.

310%

Organic Revenue Growth

For a B2B SaaS firm, our Technical SEO framework captured 4,000+ non-branded keywords in 6 months.

-22%

CPA Reduction

Achieved via aggressive incrementality testing on Meta.

£40M+

Capital Managed

Managed across Google, Meta, and Amazon ecosystems.

Audit Your
Growth Debt.

We don't do sales pitches. We do strategy sessions. Send your details, and a senior architect will review your spend profile before we even speak.

Birmingham, UK
info@phalanxmarketing.co.uk

The Anti-Agency Approach.